Aimed at being recognized as a leading communication school in the
University belt, the Department of Communication seeks to produce
graduates to become catalysts of social and moral transformation and
contributors to national development.
The Department of Communication seeks to produce successful
communicators and communication managers who adhere to the highest
ethical standards of the media establishment and who possess
intellectual acumen as purveyors of information in the Fourth Estate
and creativity as practitioners in the field of broadcasting, print,
theater arts, cinema, advertising, and new media.
The four-year program in Mass Communication major has the following
objectives:
1. to introduce students to the functions of mass communication in a
developing society;
2. to familiarize students with the technical aspect of radio and
television and video production;
3. to develop among the students vocal and physical skills for radio
and television and theatrical performances;
4. to provide practicum in the actual media environment;
5. to provide students with a set of standards that will guide them
in the critical analysis of print and broadcast journalism, radio
and television productions, audience communication, advertising
messages and film production;
6. to equip students with skills in communication research; and
7. to prepare students for further studies in the graduate level for
careers in the academe or in mass media.
This is the biggest challenge I had to overcome during my time in the university. Among the various topics I submitted for approval; my least favoured topic and the one I’m most unfamiliar with got picked. I had to study the difference aspects of a Moro film created by Moro filmmakers to construct the Moro image. I bravely took on this challenge and dove into unfamiliar waters, doing so pushed me to be systematically resourceful in completing the study. It was both a humbling and enlightening year of research work for me. I had a lot of fun learning a culture so different from my own yet so closely tied in history. With a lot of hard work and help from amazing people I was able to finish. And if the feeling of accomplishment wasn’t reward enough, my thesis was picked to compete in the search for the best thesis and bagged the 2nd place. It surely is a tremendous honor to have been chosen to compete and more so to have placed second, but the real honor was working with people who believed in me and helped me in their own special way.
I love advertising.
I love the ideas behind it.
I love that “advertising thinking” has
the power to move mountains. Put it together with “design thinking”
and you’re packing a powerful punch of potential that can turn the
world on its head.
I love that thirty seconds can inspire a
movement and that a website can change the world.
In my advertising subjects, I was
taught to develop advertising and marketing strategies by analysing
advertising styles used in different mediums, such as TV, radio and
print. I learned methods for creating advertising plans for the
media and test their effectiveness.
I was thought to identify a target
audience and create ways to sell products to that audience. Through
analysis of case studies and study of magazines, TV and radio
commercials, newspaper ads and Internet ads, we develop advertising
plans that can be used by real businesses.
Lastly, I learned how to organize and
implement an advertising campaign.
Although
anyone with a home camcorder can become a "director," or someone
with a SLR can become a “photographer”, production classes provide
an added level of depth and understanding to the craft. Not only do
you receive a tremendous amount of academic learning from professors
and teachers, but you also have an opportunity to bounce new ideas
off of your fellow classmates. In addition, production classes teach
you all of the essentials required for operating more sophisticated
equipment, software, and computers. In short, production classes can
help you become more productive, more efficient, and more creative
when it comes to creating stunning works of art.
Now that you've learned more about my years in FEU maybe you'd like to:
Or you can check out some random cool photos.